United Arab Emirates: New Advertiser Permit Required for Some Social Media Promotional Content
August 18, 2025
Both UAE nationals and foreign nationals who post promotional content on social media, regardless of whether they receive financial compensation, must now obtain the right to do so by applying for an Advertiser Permit (issued by the UAE Media Council). This rule is particularly significant for influencers, content creators and digital marketers who promote third-party products or services on social media platforms. Exceptions include, among others, individuals promoting their own businesses through personal accounts.
UAE nationals and residents are issued a one-year permit that can be renewed annually (and is free for the first three years). They must also hold a trade license issued by the relevant authority to carry out electronic media activities (as was previously required).
Foreign nationals who do not have resident status in the United Arab Emirates are issued a three-month (renewable) permit, with no free period. They must apply for the permit through a licensed advertising or talent management agency that is authorized to operate in the United Arab Emirates and approved by the UAE Media Council.
This alert is for informational purposes only. If you have any questions, please contact the global immigration professional with whom you work at Fragomen or send an email to [email protected].
Explore more at Fragomen
Awards
Fragomen and Regional Partner for the Asia Pacific Mark Buchanan were recognized at the 2025 FEM APAC EMMAs.
Awards
Partner Archana Iyer won the "Innovation Award" at The New York Law Journal's 2025 New York Legal Awards.
Media mentions
Senior Counsel Mitch Wexler discusses how USCIS’s new rule could potentially increase enforcement and affect how applicants interact with the US immigration system.
Blog post
Assistant Business Immigration Manager Raga Rasuanta discusses Indonesia’s post-election immigration strategy and its shift toward balancing openness to global talent with increased regulatory scrutiny.
Fragomen news
Fragomen news
Fragomen announces the appointment of Leah Rogal as Senior Director of its Center for Strategy and Applied Insights.
Blog post
Destination Services Manager Ali Sikandar discusses how orientation programmes in Saudi Arabia help expatriates adapt to cultural differences, workplace norms and everyday challenges, easing their transition into a new environment.
Blog post
Manager Olga Astapova outlines options for individuals to obtain residency without employer sponsorship, highlighting legal routes and strategic considerations.
Video
Senior Manager Fatima Aydin discusses Ireland's 2025 public consultation on the occupations lists, and how stakeholders such as employers can provide input.
Blog post
Manager Mihaela Dumitru outlines Switzerland's evolving immigration policies and quota adjustments for 2025.
Video
Learn how to apply for German citizenship by descent. Discover eligibility under Article 116 and Section 15, benefits of EU citizenship and the step-by-step application process.
Media mentions
Partner Siobhan Owers discussed how visa reforms are reducing available international staff and creating workforce challenges in the UK care sector.
Awards
Fragomen and Regional Partner for the Asia Pacific Mark Buchanan were recognized at the 2025 FEM APAC EMMAs.
Awards
Partner Archana Iyer won the "Innovation Award" at The New York Law Journal's 2025 New York Legal Awards.
Media mentions
Senior Counsel Mitch Wexler discusses how USCIS’s new rule could potentially increase enforcement and affect how applicants interact with the US immigration system.
Blog post
Assistant Business Immigration Manager Raga Rasuanta discusses Indonesia’s post-election immigration strategy and its shift toward balancing openness to global talent with increased regulatory scrutiny.
Fragomen news
Fragomen news
Fragomen announces the appointment of Leah Rogal as Senior Director of its Center for Strategy and Applied Insights.
Blog post
Destination Services Manager Ali Sikandar discusses how orientation programmes in Saudi Arabia help expatriates adapt to cultural differences, workplace norms and everyday challenges, easing their transition into a new environment.
Blog post
Manager Olga Astapova outlines options for individuals to obtain residency without employer sponsorship, highlighting legal routes and strategic considerations.
Video
Senior Manager Fatima Aydin discusses Ireland's 2025 public consultation on the occupations lists, and how stakeholders such as employers can provide input.
Blog post
Manager Mihaela Dumitru outlines Switzerland's evolving immigration policies and quota adjustments for 2025.
Video
Learn how to apply for German citizenship by descent. Discover eligibility under Article 116 and Section 15, benefits of EU citizenship and the step-by-step application process.
Media mentions
Partner Siobhan Owers discussed how visa reforms are reducing available international staff and creating workforce challenges in the UK care sector.