American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm Performance
June 6, 2023
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American Lawyer explores how Big Law can achieve measurable improvements in performance and profits in a multi-part series. In part three, Chief Marketing and Business Development Officer Alison Swenton Arjoon focuses on effective marketing strategies, such as connecting core messages and allocating resources across initiatives in marketing and business development.
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Chief Marketing and Business Development Officer
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Chief Marketing and Business Development Officer
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