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July 31, 2025 | 🌐Minimum Salary Changes Announced
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August 1, 2025 | United StatesUnited States: Federal District Court Postpones TPS Terminations for Honduras, Nepal, and Nicaragua
July 31, 2025 | United StatesLaw360: Grappling With Workforce-Related Immigration Enforcement
July 31, 2025 | 🌐Minimum Salary Changes Announced
August 1, 2025 | MalaysiaMalaysia: Enhanced Online Interview Feature for Certain Applications Forthcoming
August 1, 2025 | United KingdomTimes Higher Education: More Universities Put on ‘Action Plans’ as Home Office Gets Tough
August 1, 2025 | United StatesUnited States: Federal District Court Postpones TPS Terminations for Honduras, Nepal, and Nicaragua
July 31, 2025 | United StatesLaw360: Grappling With Workforce-Related Immigration Enforcement
July 31, 2025 | 🌐Minimum Salary Changes Announced
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alison_arjoon

Chief Marketing and Business Development Officer

Alison Swenton Arjoon

alison_arjoon
alison_arjoon
  • People

Chief Marketing and Business Development Officer

Alison Swenton Arjoon

Country / Territory

  • United StatesUnited States

Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

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Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

Connect via Linkedin

Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

Connect via Linkedin
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Alison joined Fragomen in May 2017 as the Chief Marketing and Business Development Officer, responsible for worldwide business development, marketing and communications. She oversees a team of global professionals and collaborates closely with them and with firm management on strategies and initiatives that drive client retention and loyalty.

Alison has been successfully advising major international law firms and other leading global organizations for more than 20 years on business strategy, international expansion, client and business development, branding and differentiation, and profile-raising. From individual coaching to group training sessions, she has been a trusted advisor to lawyers and other professionals, and she has successfully built and led teams across multiple jurisdictions.

Previously, Alison served as the Chief Marketing and Business Development Officer and Strategic Advisor to the Chairman and Management Committee at a global Am Law 100 firm based in Washington, DC. Among her many accomplishments, she launched a firm-wide client feedback program; reshaped the firm’s CRM program; developed targeted training programs for lawyers; oversaw the revamp of the firm’s website; and led the development of a comprehensive experience management database.

Prior to that, Alison served as the Head of Business Development at another global Am Law 100 firm, based in New York. Before that, she worked for two global (“Magic Circle”) law firms, one where she was based in Bahrain and the UAE as the Head of Business Development for the Middle East and North Africa, and the other where she worked in several global business development roles. In each of these firms, Alison helped drive business planning, shape client focus and feedback efforts, and develop thought leadership programs.

Earlier in her career, Alison was a producer at a multimillion dollar video and production company where she developed and ran marketing initiatives and produced videos for major corporations. She started her career at Capital One Financial Corporation where she was one of four graduates nationwide hired into its competitive Management Training Program.

Alison speaks English, French, Mandarin and some Spanish.

Education

  • Oxford University, Saïd Business School, Executive Management Degree, 2007
  • Columbia University, School of International and Public Affairs, Master of International Affairs, 1999
  • James Madison University, College of Business, B.B.A., magna cum laude , 1993

More from Alison

Professional accomplishments

Member, Legal Marketing Association, CMO Special Interest Group

Member, IvyLife

Member, International Business Advisory Council, James Madison University, College of Business

Former Member, Launch Team, BizLadies Bahrain

Former Member, Dubai Marketing Professionals

Former Member, Executive Committee, Managing Partners Forum

Former Member, Advisory Board, School for Democracy and Leadership, New York City

Publications and lectures

Panelist, “Client Feedback 2.0: Critical Roles, A Fresh Perspective.” Panel presentation, Legal Marketing Association Annual Conference, Las Vegas, NV, March 2017.

Panelist, “Making Your Marketing Budget Go Further.” Panel presentation, International Bar Association Annual Conference, Washington, DC, September 2016.

Panelist, “Key Issues, Opportunities and Challenges Facing CMOs.” Panel presentation, Legal 500 Annual CMO Roundtable, Washington, DC, September 2016.

Panelist, “Big Ideas from CMOs.” Panel presentation, Legal Marketing Association Capital Chapter Senior Leaders Session, Washington, DC, February 2015.

Panelist, “What Do CMOs Want from Their PR Team?” Panel presentation, Washington, DC, Law Firm Marketing Partners, October 2014.

Judge, Legal Marketing Association Southeast Your Honor Awards, New York, NY, September 2013.

Moderator, “Turning Trends Into Revenue-Generating & Brand-Building Opportunities.” Panel presentation, American Lawyer, New York, NY, May 2011.

Speaker, “Taking Your CRM to the Next Level.” Lecture, Acritas Conference, New York, NY, February 2011.

Faculty Member and Speaker, Marketing Directors Institute, 2004 to 2007.

Author, New York and the World. New York, NY, May 1999. Print.

Assistant Editor, United Nations China Human Development Report: Transition and the State. Beijing, China: United Nations Development Programme, Chief Financial & Economic Publishing House, 1999. Print and web.  

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Country / Territory

  • United StatesUnited States

Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

Connect via Linkedin

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Share

  • Twitter
  • Facebook
  • LinkedIn

Share

  • Twitter
  • Facebook
  • LinkedIn

Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

Connect via Linkedin

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Share

  • Twitter
  • Facebook
  • LinkedIn

Share

  • Twitter
  • Facebook
  • LinkedIn

Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

Connect via Linkedin

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Share

  • Twitter
  • Facebook
  • LinkedIn

Share

  • Twitter
  • Facebook
  • LinkedIn

Explore more at Fragomen

Media mentions

Times Higher Education: More Universities Put on ‘Action Plans’ as Home Office Gets Tough

Senior Manager Jonathan Hill noted that stricter UKVI audits and asylum claim reviews are driving more student visa action plans.

Learn more

Media mentions

Law360: Grappling With Workforce-Related Immigration Enforcement

Partner K. Edward Raleigh and Associate Anna I. Perina explore how changing immigration enforcement is affecting workforce planning and compliance for US employers.

Learn more

Blog post

Updating Articles of Association (AoA) in Saudi Arabia: What Companies Need to Know

Corporate Services Manager Asfandyar Sheikh and Assistant Corporate Services Manager Ka-Ying Leung provide guidance for businesses on the legal and procedural requirements for amending their AoA in Saudi Arabia.

Learn more

Blog post

Green Card Backlogs and Visa Bulletin Trends: What Employers Can Do In 2025 and Beyond

Counsel Susan Steger discusses how US employers can navigate ongoing green card delays and shifting visa bulletin trends to better support foreign talent and workforce planning.

Learn more

Media mentions

C21 Media: How to Prepare for Immigration Reforms Under the UK Industrial Strategy

Senior Manager Sean Rhodes and Associate Milosz Skorupski outline how UK immigration reforms will affect creative businesses and highlight key considerations for planning ahead.

Learn more

Awards

WirtschaftsWoche Recognises Fragomen and Partner Axel Boysen as Best in Migration Law

WirtschaftsWoche names Fragomen to its "Best Law Firms 2025" list and Partner Axel Boysen to its "Best Lawyers 2025" list in the field of migration law for private individuals. 

Learn more

Media mentions

Arab News: Saudi Arabia’s High-End Dining Scene Fuels Culinary and Cultural RevivalLearn more

Awards

Fragomen Ranks as Band 1 in Chambers and Partners High Net Worth Legal Guide 2025

Fragomen is ranked in Band 1 in Chambers & Partners High Net Worth Legal Guide 2025.

Learn more

Media mentions

Toronto Star: Ford and Other Premiers Want Provincial Work Permits for Refugee Claimants. It May Not Solve Anything

Partner Rick Lamanna discusses the potential option of decentralizing work permit issuance in Canada, emphasizing the need for clear coordination between the provincial and federal governments.

Learn more
Generic Insights

Video

Transfer Tactics & Talent Pipelines – The UK Angle with Alex Hood ⚽ | #FragomenFC - Ep. 10

Fragomen FC hosts are joined by Manager Alexander Hood to examine how immigration rules are reshaping global football, from EPL transfers to the rise of international transfers into the Women’s Super League.

Learn more

Media mentions

The PIE: More Declines Loom in “Seriously Concerning” US Visa Trends

Partner Aaron Blumberg noted that enhanced screening measures, including social media vetting, may be contributing to delays in US student visa processing.

Learn more

Media mentions

Construction Management: Immigration Reforms: What’s Next for Construction Employers?

Associate Ilaria Iovieno outlines how recent UK immigration reforms will impact construction employers and their ability to sponsor overseas talent.

Learn more

Media mentions

Times Higher Education: More Universities Put on ‘Action Plans’ as Home Office Gets Tough

Senior Manager Jonathan Hill noted that stricter UKVI audits and asylum claim reviews are driving more student visa action plans.

Learn more

Media mentions

Law360: Grappling With Workforce-Related Immigration Enforcement

Partner K. Edward Raleigh and Associate Anna I. Perina explore how changing immigration enforcement is affecting workforce planning and compliance for US employers.

Learn more

Blog post

Updating Articles of Association (AoA) in Saudi Arabia: What Companies Need to Know

Corporate Services Manager Asfandyar Sheikh and Assistant Corporate Services Manager Ka-Ying Leung provide guidance for businesses on the legal and procedural requirements for amending their AoA in Saudi Arabia.

Learn more

Blog post

Green Card Backlogs and Visa Bulletin Trends: What Employers Can Do In 2025 and Beyond

Counsel Susan Steger discusses how US employers can navigate ongoing green card delays and shifting visa bulletin trends to better support foreign talent and workforce planning.

Learn more

Media mentions

C21 Media: How to Prepare for Immigration Reforms Under the UK Industrial Strategy

Senior Manager Sean Rhodes and Associate Milosz Skorupski outline how UK immigration reforms will affect creative businesses and highlight key considerations for planning ahead.

Learn more

Awards

WirtschaftsWoche Recognises Fragomen and Partner Axel Boysen as Best in Migration Law

WirtschaftsWoche names Fragomen to its "Best Law Firms 2025" list and Partner Axel Boysen to its "Best Lawyers 2025" list in the field of migration law for private individuals. 

Learn more

Media mentions

Arab News: Saudi Arabia’s High-End Dining Scene Fuels Culinary and Cultural RevivalLearn more

Awards

Fragomen Ranks as Band 1 in Chambers and Partners High Net Worth Legal Guide 2025

Fragomen is ranked in Band 1 in Chambers & Partners High Net Worth Legal Guide 2025.

Learn more

Media mentions

Toronto Star: Ford and Other Premiers Want Provincial Work Permits for Refugee Claimants. It May Not Solve Anything

Partner Rick Lamanna discusses the potential option of decentralizing work permit issuance in Canada, emphasizing the need for clear coordination between the provincial and federal governments.

Learn more
Generic Insights

Video

Transfer Tactics & Talent Pipelines – The UK Angle with Alex Hood ⚽ | #FragomenFC - Ep. 10

Fragomen FC hosts are joined by Manager Alexander Hood to examine how immigration rules are reshaping global football, from EPL transfers to the rise of international transfers into the Women’s Super League.

Learn more

Media mentions

The PIE: More Declines Loom in “Seriously Concerning” US Visa Trends

Partner Aaron Blumberg noted that enhanced screening measures, including social media vetting, may be contributing to delays in US student visa processing.

Learn more

Media mentions

Construction Management: Immigration Reforms: What’s Next for Construction Employers?

Associate Ilaria Iovieno outlines how recent UK immigration reforms will impact construction employers and their ability to sponsor overseas talent.

Learn more

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