Important Updates
Important Updates
May 22, 2025 | United KingdomConstruction Management: Immigration White Paper: What it Means for UK Construction
May 23, 2025 | United StatesAmerican Bar Association's How Things Work: The Legal Edition: F-1 Student Visa Revocations
May 23, 2025 | Ireland, United Kingdom, BelgiumClassical Music: The Immigration Hurdles Facing UK Orchestras in Europe
May 23, 2025 | United States, FranceFragomen Recognized at FACC Midwest Chicago Business Awards
May 23, 2025 | United KingdomNorthern Engineer: The UK Immigration White Paper – What it Means for the Engineering Sector in the North of England
May 22, 2025 | United KingdomConstruction Management: Immigration White Paper: What it Means for UK Construction
May 23, 2025 | United StatesAmerican Bar Association's How Things Work: The Legal Edition: F-1 Student Visa Revocations
May 23, 2025 | Ireland, United Kingdom, BelgiumClassical Music: The Immigration Hurdles Facing UK Orchestras in Europe
May 23, 2025 | United States, FranceFragomen Recognized at FACC Midwest Chicago Business Awards
May 23, 2025 | United KingdomNorthern Engineer: The UK Immigration White Paper – What it Means for the Engineering Sector in the North of England
May 22, 2025 | United KingdomConstruction Management: Immigration White Paper: What it Means for UK Construction
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alison_arjoon

Chief Marketing and Business Development Officer

Alison Swenton Arjoon

alison_arjoon
alison_arjoon
  • People

Chief Marketing and Business Development Officer

Alison Swenton Arjoon

Country / Territory

  • United StatesUnited States

Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

Connect via Linkedin

Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

Connect via Linkedin

Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

Connect via Linkedin
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Alison joined Fragomen in May 2017 as the Chief Marketing and Business Development Officer, responsible for worldwide business development, marketing and communications. She oversees a team of global professionals and collaborates closely with them and with firm management on strategies and initiatives that drive client retention and loyalty.

Alison has been successfully advising major international law firms and other leading global organizations for more than 20 years on business strategy, international expansion, client and business development, branding and differentiation, and profile-raising. From individual coaching to group training sessions, she has been a trusted advisor to lawyers and other professionals, and she has successfully built and led teams across multiple jurisdictions.

Previously, Alison served as the Chief Marketing and Business Development Officer and Strategic Advisor to the Chairman and Management Committee at a global Am Law 100 firm based in Washington, DC. Among her many accomplishments, she launched a firm-wide client feedback program; reshaped the firm’s CRM program; developed targeted training programs for lawyers; oversaw the revamp of the firm’s website; and led the development of a comprehensive experience management database.

Prior to that, Alison served as the Head of Business Development at another global Am Law 100 firm, based in New York. Before that, she worked for two global (“Magic Circle”) law firms, one where she was based in Bahrain and the UAE as the Head of Business Development for the Middle East and North Africa, and the other where she worked in several global business development roles. In each of these firms, Alison helped drive business planning, shape client focus and feedback efforts, and develop thought leadership programs.

Earlier in her career, Alison was a producer at a multimillion dollar video and production company where she developed and ran marketing initiatives and produced videos for major corporations. She started her career at Capital One Financial Corporation where she was one of four graduates nationwide hired into its competitive Management Training Program.

Alison speaks English, French, Mandarin and some Spanish.

Education

  • Oxford University, Saïd Business School, Executive Management Degree, 2007
  • Columbia University, School of International and Public Affairs, Master of International Affairs, 1999
  • James Madison University, College of Business, B.B.A., magna cum laude , 1993

More from Alison

Professional accomplishments

Member, Legal Marketing Association, CMO Special Interest Group

Member, IvyLife

Member, International Business Advisory Council, James Madison University, College of Business

Former Member, Launch Team, BizLadies Bahrain

Former Member, Dubai Marketing Professionals

Former Member, Executive Committee, Managing Partners Forum

Former Member, Advisory Board, School for Democracy and Leadership, New York City

Publications and lectures

Panelist, “Client Feedback 2.0: Critical Roles, A Fresh Perspective.” Panel presentation, Legal Marketing Association Annual Conference, Las Vegas, NV, March 2017.

Panelist, “Making Your Marketing Budget Go Further.” Panel presentation, International Bar Association Annual Conference, Washington, DC, September 2016.

Panelist, “Key Issues, Opportunities and Challenges Facing CMOs.” Panel presentation, Legal 500 Annual CMO Roundtable, Washington, DC, September 2016.

Panelist, “Big Ideas from CMOs.” Panel presentation, Legal Marketing Association Capital Chapter Senior Leaders Session, Washington, DC, February 2015.

Panelist, “What Do CMOs Want from Their PR Team?” Panel presentation, Washington, DC, Law Firm Marketing Partners, October 2014.

Judge, Legal Marketing Association Southeast Your Honor Awards, New York, NY, September 2013.

Moderator, “Turning Trends Into Revenue-Generating & Brand-Building Opportunities.” Panel presentation, American Lawyer, New York, NY, May 2011.

Speaker, “Taking Your CRM to the Next Level.” Lecture, Acritas Conference, New York, NY, February 2011.

Faculty Member and Speaker, Marketing Directors Institute, 2004 to 2007.

Author, New York and the World. New York, NY, May 1999. Print.

Assistant Editor, United Nations China Human Development Report: Transition and the State. Beijing, China: United Nations Development Programme, Chief Financial & Economic Publishing House, 1999. Print and web.  

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Country / Territory

  • United StatesUnited States

Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

Connect via Linkedin

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Share

  • Twitter
  • Facebook
  • LinkedIn

Share

  • Twitter
  • Facebook
  • LinkedIn

Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

Connect via Linkedin

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Share

  • Twitter
  • Facebook
  • LinkedIn

Share

  • Twitter
  • Facebook
  • LinkedIn

Get in touch

Languages

  • English
  • French
  • Spanish
  • Mandarin Chinese

Contact information

Email

[email protected]

T:+1 732 862 5369

F:+1 732 862 5050

Matawan, NJ

Fragomen, Del Rey, Bernsen & Loewy, LLP

90 Matawan Road, 4th Floor

Matawan NJ 07747

United States

Connect via Linkedin

Alison’s insights

June 6, 2023 | Media mentions

American Lawyer: Leveraging Knowledge Management, Marketing and BD to Optimize Firm PerformanceRead more

March 23, 2023 | Media mentions

The Passle Podcast's CMO Series: Embracing Equity - Carving a Path in Professional Services MarketingRead more

December 16, 2021 | Fragomen news

Marco Deutsch Joins Fragomen in Newly-Created Chief Digital and Technology Officer RoleRead more
More related insights

Share

  • Twitter
  • Facebook
  • LinkedIn

Share

  • Twitter
  • Facebook
  • LinkedIn

Explore more at Fragomen

Media mentions

American Bar Association's How Things Work: The Legal Edition: F-1 Student Visa Revocations

Partners Michelle Jacobson and Sarah Peterson discuss recent SEVIS terminations and visa revocations and explore what these developments may mean for international students and universities.

Learn more

Media mentions

Classical Music: The Immigration Hurdles Facing UK Orchestras in Europe

Senior Immigration Programme Manager Louise Collins, Senior Manager Sean Rhodes and Manager Andreia Ghimis explore the touring challenges UK orchestras face in Europe and discuss ways to ease mobility barriers.

Learn more

Awards

Fragomen Recognized at FACC Midwest Chicago Business Awards

Fragomen was recognized at the FACC Midwest Chicago Business Awards for "Best Business Development: US Company Expanding in France."

Learn more

Media mentions

Northern Engineer: The UK Immigration White Paper – What it Means for the Engineering Sector in the North of England

Practice Leader Kathleen O'Donnell, Manager Kirsty Moore and Immigration Paralegal Sean Pearce outline how the latest UK immigration white paper could affect engineering recruitment for employers in the North of England.

Learn more

Video

Passports & Pitch Side: Footballers on the Move ⚽ Ep. 8 (Part 2) | #FragomenFC

#FragomenFC co-hosts Partner Rick Lamanna, Senior Manager Sergio Flores and Associate Jake Paul Minster are joined by Senior Associate Tuğba Özyakup—and an avid football fan—and Ismaïl Aissati—former professional footballer.

Learn more

Blog post

The UK’s Net Migration Drop Demands a Considered but Speedy Response

UK Government Affairs Strategy Director Shuyeb Muquit discusses the UK's recent drop in net migration and emphasises the need for a considered yet swift response to address the economic and social impacts.

Learn more

Media mentions

Construction Management: Immigration White Paper: What it Means for UK Construction

Manager Kirsty Moore and Trainee Solicitor Christina Azntaridou discuss the UK government's immigration white paper's potential impact on construction hiring.

Learn more

Media mentions

LBC: Youth Mobility is a Good Start - But Britain’s Immigration System Still Needs a Business Reset

UK Managing Partner Nadine Goldfoot reflects on how the UK’s immigration system might adapt to better support business and short-term mobility.

Learn more

Awards

Negocios Now Names Associate Ana Gabriela Urizar to NYC-TriState Latinos 40 Under 40 Class of 2025

Negocios Now names Associate Ana Gabriela Urizar to its NYC-TriState Latinos 40 Under 40 Class of 2025 list.

Learn more

Video

Digital Nomad Visas Explained: How to Travel and Work Remotely

Learn the key requirements for digital nomad visas and find out which countries you can apply to as a remote worker or freelancer. 

Learn more

Media mentions

Financial Times Adviser: Relocating to the UK: An Immigration Lawyer’s Guide for US clients

Practice Leader Olga Nechita provides practical guidance on navigating UK immigration routes, settlement options and key considerations for applicants.

Learn more

Video

New DOLE Rules for Employing Foreign Nationals | #MobilityMinute

Senior Business Immigration Consultant Missy Mae Makil discusses the new DOLE rules for employing foreign nationals in the Philippines.

Learn more

Media mentions

American Bar Association's How Things Work: The Legal Edition: F-1 Student Visa Revocations

Partners Michelle Jacobson and Sarah Peterson discuss recent SEVIS terminations and visa revocations and explore what these developments may mean for international students and universities.

Learn more

Media mentions

Classical Music: The Immigration Hurdles Facing UK Orchestras in Europe

Senior Immigration Programme Manager Louise Collins, Senior Manager Sean Rhodes and Manager Andreia Ghimis explore the touring challenges UK orchestras face in Europe and discuss ways to ease mobility barriers.

Learn more

Awards

Fragomen Recognized at FACC Midwest Chicago Business Awards

Fragomen was recognized at the FACC Midwest Chicago Business Awards for "Best Business Development: US Company Expanding in France."

Learn more

Media mentions

Northern Engineer: The UK Immigration White Paper – What it Means for the Engineering Sector in the North of England

Practice Leader Kathleen O'Donnell, Manager Kirsty Moore and Immigration Paralegal Sean Pearce outline how the latest UK immigration white paper could affect engineering recruitment for employers in the North of England.

Learn more

Video

Passports & Pitch Side: Footballers on the Move ⚽ Ep. 8 (Part 2) | #FragomenFC

#FragomenFC co-hosts Partner Rick Lamanna, Senior Manager Sergio Flores and Associate Jake Paul Minster are joined by Senior Associate Tuğba Özyakup—and an avid football fan—and Ismaïl Aissati—former professional footballer.

Learn more

Blog post

The UK’s Net Migration Drop Demands a Considered but Speedy Response

UK Government Affairs Strategy Director Shuyeb Muquit discusses the UK's recent drop in net migration and emphasises the need for a considered yet swift response to address the economic and social impacts.

Learn more

Media mentions

Construction Management: Immigration White Paper: What it Means for UK Construction

Manager Kirsty Moore and Trainee Solicitor Christina Azntaridou discuss the UK government's immigration white paper's potential impact on construction hiring.

Learn more

Media mentions

LBC: Youth Mobility is a Good Start - But Britain’s Immigration System Still Needs a Business Reset

UK Managing Partner Nadine Goldfoot reflects on how the UK’s immigration system might adapt to better support business and short-term mobility.

Learn more

Awards

Negocios Now Names Associate Ana Gabriela Urizar to NYC-TriState Latinos 40 Under 40 Class of 2025

Negocios Now names Associate Ana Gabriela Urizar to its NYC-TriState Latinos 40 Under 40 Class of 2025 list.

Learn more

Video

Digital Nomad Visas Explained: How to Travel and Work Remotely

Learn the key requirements for digital nomad visas and find out which countries you can apply to as a remote worker or freelancer. 

Learn more

Media mentions

Financial Times Adviser: Relocating to the UK: An Immigration Lawyer’s Guide for US clients

Practice Leader Olga Nechita provides practical guidance on navigating UK immigration routes, settlement options and key considerations for applicants.

Learn more

Video

New DOLE Rules for Employing Foreign Nationals | #MobilityMinute

Senior Business Immigration Consultant Missy Mae Makil discusses the new DOLE rules for employing foreign nationals in the Philippines.

Learn more

Stay in touch

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