Moving HQ to the Middle East: A Success Perspective with Veon - Beyond Borders Series | The Immigration Conversation
August 27, 2026

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In this episode of The Immigration Conversation, Partner Ali Haider and Director Shoaib Khaleeli launch Beyond Borders, a new series featuring in-depth conversations with leaders across business, HR, talent and global mobility.
They are joined by Jameel Asghar, Chief People Officer at VEON, for a wide-ranging discussion about his career journey, the experiences that have shaped his approach to leadership and what it takes to support teams across diverse and evolving markets.
Jameel shares how VEON approaches leadership and talent as strategic business priorities, including the importance of empowering local teams, identifying the skills an organisation will need for future growth and developing, hiring or acquiring talent to meet those needs.
The conversation also explores VEON’s decision to relocate its headquarters to Dubai. Jameel discusses the factors behind the move, including proximity to key markets, access to global talent and capital, infrastructure and the wider business environment, as well as the people considerations involved in relocating colleagues and establishing a new headquarters.
Throughout the episode, Jameel reflects on the importance of remaining open to new opportunities, leading with empathy and understanding what matters most to employees and stakeholders when navigating significant business decisions.
Listen to the full episode to hear more about building resilient organisations, developing future-ready talent and leading through change.


